Where words find their rhythm and paper becomes art.

Founded in 2017, Write on White was envisioned not merely as a brand but as a cultural revival — an ode to the timeless art of writing. Guided by the visionary leadership of Mr. Chandrakant Mittal (Managing Director) and strengthened by the astute direction of Mr. Shrey Mittal and Mr. Sparsh Mittal, the brand has ascended as a hallmark of elegance, craftsmanship, and intellectual distinction in the stationery world.

Write on White operates under Linchpin Industries Pvt. Ltd., a progressive conglomerate company of Arvind Prakashan Pvt. Ltd., a renowned publishing house established in 1972. The parent company, founded under the pioneering vision of Mr. Chandrakant Mittal, has held a distinguished reputation in the field of educational publishing and literary excellence for over five decades.

Carrying forward this legacy, Linchpin Industries Pvt. Ltd. was formed in 2017 to expand into the domain of premium stationery and creative learning products. In the same year, the company launched its two flagship stationery brands — Write on White, representing sophisticated design and modern artistry, and Nihar Notebooks, embodying simplicity, trust, and mass reach. Together, these two brands symbolise the perfect harmony between heritage and innovation.

8+Yr

Leadership in Industry

300+

Distinct Designs and Variants

10M+

Notebooks Crafted Nationwide

Our Mission

To elevate stationery beyond its utilitarian purpose and reimagine it as a medium of thought, identity, and inspiration.

To offer world-class stationery that combines precision, creativity, and affordability — empowering learners, dreamers, and creators alike.

Our Vision

To establish Write on White as India’s most admired stationery brand — synonymous with quality, design, and distinction.

We envision a world where every notebook becomes a keepsake of creativity and every page a celebration of human expression.